Produktedetails

Art.Nr:

84892

Autor: / Künstler:

Hennig-Thurau, Thorsten u. Mark B. Houston

Titel:

Untertitel / Graf. Technik:

Data Analytics and Practical Theory for Movies, Games, Books, and Music

Schlagwort:

Soziologie, Wirtschaft - allgemein, Kulturgeschichte

Bindung / Bildgrösse:

Kart.

Verlag:

Springer

Ort:

Cham

Erscheinungsjahr:

2019

Buchdaten / Blattgrösse:

Gr.8°, XXIV, 865 S.

Zustand:

Kopf min. gedrückt, sonst tadellos.

Bemerkung:

EA. - «The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.»