Product details

Art.No:

91264

Author / Artist:

Bernstein, David

Title:

Subtitles / Reproduction:

Watch This Space!

Keyword:

Kunst - Grafikdesign

Binding / Picture Size:

Brosch. m. OU

Publisher:

Phaidon

Place of publishing:

London

Year of publication:

2006

Book Details / Size:

4°, 240 S., zahlr. farb. Abb.

Condition:

OU min. gebrauchsspurig, tadellos.

Description:

4. Auflage. - «Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.»