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Product details


Art.No:
84892
Author / Artist:
Hennig-Thurau, Thorsten u. Mark B. Houston
Title:
Entertainment Science
Subtitles / Reproduction:
Data Analytics and Practical Theory for Movies, Games, Books, and Music
Keyword:
Soziologie, Wirtschaft - allgemein, Kulturgeschichte
Binding / Picture Size:
Kart.
Publisher:
Springer
Place of publishing:
Cham
Year of publication:
2019
Book Details / Size:
Gr.8°, XXIV, 865 S.
Condition:
Kopf min. gedrückt, sonst tadellos.
Description:
EA. - «The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.»
Price € 112.00 CHF 105.00

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